If article marketing is the next step for business promotion that you feel is right, you want to first be sure that you have the best concepts in mind. If you don’t understand what gives articles the power to really promote your business, you can’t get the results you desire, but you can use the advice in this article to get the right understanding to start with.
If you want to raise your chances of your article being found by searches, don’t make the tutorial mistake of publishing it in more than one place. Far better to publish it once, under a single URL, and linking to it with tags from other locations. This is because Google’s way of ranking pages in searches is based on the number and quality of links to a single page. The more times your page appears, the more places those links will accumulate, and the weaker your search results will be.
Make your own original logo! Logos are not only for major corporations. People who stop at your site will become familiar with it and begin to trust it. You want readers to know what content is yours to ensure they’re buying from you too.
When you first start writing ads it is great to write them as if you were writing an article. The reason for that is that people shut down right away when they see ads, and they are more open to reading stories. By the time they finish the story they will see it is an ad, and be more likely to buy what you are selling.
Make sure that your target keyword for your article is something that people are actually searching for. You can create the best content in the world but if no one actually needs it, then your work is pointless. Use keyword tools to find subjects that people are searching for, to help you decide what content to create.
Develop a regular pattern for releasing articles. It can be every day or every week, but figure out what you can do and adhere to your self-imposed deadlines. This is one of the most important ways to generate results. In the beginning, try to release something every day for a month and then go from there.
Keep your paragraphs under 5 sentences, and the article should be between 5 and 7 hundred words. Many article directories use this same criteria, so adhering to it makes article distribution easier. The criteria for blogs is more lax; here, you should go for between 300 and 400 words.
Utilize social media when working to promote your article. When you post your article, share it on your social media site. This will create interest for what you wrote.
If you have sent out email newsletters to your customer base before, these newsletters can assist your article marketing efforts. Use newsletters as the basis for new articles to post on your website or submit to directories. Try to rewrite your material rather than using it unchanged; you want to avoid the possibility of a potential customer running into duplicate content.
Automation is the key to working with article marketing and having spare time. There are a lot of software programs to help you, but you have to research before choosing one. Carefully consider things like features and reviews and determine whether each will be able to save time. Be sure to take cost into consideration along with performance.
When promoting your online articles, you should ensure you always check out your hyperlinks as soon as your article is actually approved and out on the web. You want to ensure that your hyperlinks are actually there and that they are the proper hyperlinks you should have. Proper hyperlinks are crucial for attracting more readers.
Make sure that your articles are accurate. Articles bring traffic to your website but inaccurate articles will drive traffic away instead of bringing repeat traffic. Spend a few minutes fact-checking to determine the accuracy of your articles. This time is well-spent as accurate articles are widely shared via social networks.
A great article marketing tip is to write articles in a way that will make you seem like an expert. People will always listen to the most experienced person. Putting out articles that make you seem like an expert is a great way to keep readers coming back.
Be up front with them about it. Include the most relevant information within the title, then corroborate your statement with useful facts and possible solutions.
Use your articles to make a free eBook resource. After you have published quite a few articles, gather ones that represent a certain theme or the ones that have received the most views and combine them into an eBook. Make the eBook a free bonus resource to offer readers and help grow your email list.
For each product you want to promote with article marketing, try to write 30 articles using relevant keywords. Get your article writing to the point where you can produce 30 articles in a day. This means you can promote 5 affiliate products and saturate the web with 150 articles for them, all in a five-day week.
To get your articles syndicated, use RSS feeds. This will give people even more ways to find and read your content, and may lead to them showing up on a variety of different sites, boosting your search engine rankings. Some of the top RSS feeds include Google Blog Search and Microsoft Longhorn.
If you are using search engine optimization keywords in your article, make sure they make sense. Incoherent use of keywords can make your article look like outright advertising or worse, spam. Checking to insure that your article is clear and coherent is a great way to keep your image sharp.
To really put article marketing at work for your business’s marketing efforts online, you should know what elements really work, what strategies provide the results you expect and what concepts are most important to the process. Using these tips for article marketing will get your business going in the direction you want.